"Get Elastic Ecommerce Blog" is quickly becoming one of my fave blogs. (http://www.getelastic.com)
They were down in Chicago last week for the Internet Retailer Conference and have posted a few of the vendor interviews they managed to squeeze in between sessions. :-)
I found Berdine Wu's common-sense advice particularly enlightening. She talked about some of the things any company going online needs to get right to be successful...
- Search engine optimization/marketing
- User experience of your website (smooth, few clicks to buy)
- Clear, crisp imagery
- Directed email campaigns
- Branding coming across strongly
Nice.
1 comment:
We're glad to hear you like Get Elastic, Christian :) Thanks for mentioning us on your blog.
Linda Bustos,
GetElastic.com
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