Monday, March 24, 2008

Interview: Nathan Shedroff

An interview by Kate Rutter with Nathan Shedroff about blending the roles of designer and business analyst in a new program being offered at the California College of the Arts. Brilliant...

[KR]: It seems that a common attribute of similar programs is to blur the boundaries between fields, and to foster the ability to synthesize…to cross-pollinate concepts and ideas across different functional areas. With this trend towards generalization, how do you avoid teaching people to be, for lack of a better phrase, Jack-or-Jane-of-all-trades but master of none?

[NS]: This is a great question. There’s no way we can teach students everything they need to know. We’re specifically looking for passionate individuals who will take what we learn together and apply it to the passions, interests, and experience they already possess. Their learning is life-long so the best we can do is frame some of these perspectives and skills for them, give them some experience, and inspire them to continue the process. We’ve prioritized, in the curriculum, the skills, knowledge, and experiences we think they will need the most, but it’s just a start. Besides, there’s only so much you can learn in school. At some point, you need to learn “on-the-job” — whatever that job may be. So, we’re exposing our students to a variety of skills but with unified perspectives (design-led innovation, meaningful experience, sustainability, and visionary leadership) so that their deep skills will follow these lines. They will be expert innovation leaders and will be able to apply these skills to any domain or challenge.

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